News & Events



Visit us at the 2018 British Dental Conference and Dentistry Show

14 May 2018

The Wrigley Oral Healthcare Programme is delighted to be showcasing its commitment to protecting smiles and promoting better oral health at this year’s British Dental Conference and Dentistry Show from 18th – 19th May 2018 at the NEC, Birmingham.

It’s our mission to help patients improve their oral healthcare routine between brushing, through one simple and enjoyable extra step: chewing sugarfree gum after eating and drinking. At Wrigley we are passionate about this and aim to provide information and practical resources to help all dental professionals promote healthy oral care.


You can visit us as at our stand (B54) and collect materials to support oral health conversations with patients, learn more about our CPD modules, sign-up to our newsletter, and receive samples of Wrigley’s EXTRA® sugarfree gum. There will also be a short interactive survey where three lucky delegates can win a year’s supply of Wrigley’s EXTRA® sugarfree gum.

The Wrigley Oral Healthcare Programme will also be sponsoring the Networking Lounge at the conference where you can meet with other delegates and enjoy some refreshments.

We look forward to seeing you there!

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Wrigley Oral Healthcare Programme is proud to be silver sponsor of National Smile Month 2018

14 May 2018

As a National Smile Month sponsor for the 6th year running, the Wrigley Oral Healthcare Programme is delighted to be showcasing its commitment to protecting smiles and promoting better oral health. We understand the importance of a good, healthy smile - they create a great first impression and allow us to connect with others confidently. It’s been proven that the condition of our teeth can make a big difference to how often we smile, so it is important to keep them as clean and healthy as possible!

The campaign running from 14 May – 14 June 2018, channels positivity and promotes the true value of a smile, not only for its benefits towards physical health, but mental wellbeing too. However, our busy lifestyles mean that we are often eating and drinking on the go and not doing enough to protect our teeth afterwards, placing them at risk of tooth decay. It is our mission to help patients improve their regular oral healthcare routine between brushing through one extra simple and enjoyable step: chewing sugarfree gum after eating and drinking. 


The Eat, Drink, Think report published in 2017 by the Wrigley Oral Healthcare Programme highlights the gap between our eating and drinking habits and our oral care routine which may not be sufficient to protect our teeth against tooth decay. The report revealed that adults are eating more frequently with 83% consuming at least one snack between meals.

Therefore, when brushing isn’t an option, chewing sugarfree gum for 20 minutes after eating and drinking can help to protect teeth. Chewing sugarfree gum doesn’t just keep our breath fresh, it increases the amount of saliva in the mouth, which helps to neutralise plaque acids and wash away food and drink particles. 

By supporting National Smile Month, we not only want to highlight the importance of a healthy mouth but also have lots fun doing it!

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New research: public health guidelines for oral health are not aligned with today’s eating habits

18 October 2017

A new report has revealed that current public health guidelines for oral health are not aligned with our eating and drinking habits. The gap between what and when we eat and drink, and the measures we take to protect our teeth may be a contributing factor to the high prevalence of tooth decay. Tooth decay continues to be a major problem in the UK, placing significant burden not just on individuals but also on dental care professionals, the NHS and society.

Data from a new independent survey shows most respondents (83%) consume at least one snack between meals and almost half (48%) enjoy two snacks or more per day, however no oral health intervention is made after 56% of morning snacks and 60% of afternoon snacks1. Taking into account this ‘grazing’ culture, it suggests that our oral health routines may not be sufficient and further interventions are required.  


The Eat, Drink, Think report recommends that the current guidelines should be broadened to ensure that people are taking the necessary steps to protect their teeth when they are most prone to plaque acid attack and when brushing is not possible.

Dr Ben Atkins, a general dental practitioner, says: “Brushing twice a day remains the single most effective preventative oral health measure, but as the Eat, Drink, Think report indicates, eating and drinking habits have changed and patient’s attitudes to oral health must adapt too. The use of sugarfree gum can supplement existing oral health routines, and this should be reflected in the current guidelines.”

To download and read the full Eat, Drink, Think report visit the Research & Evidence section on the website. For further information on the report and on the benefits of chewing sugarfree gum, please contact: WOHP@webershandwick.com

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Plymouth University Peninsula Schools of Medicine & Dentistry Seeking PhD Candidates for Study on Prevention of Oral Disease in Vulnerable Children

19 August 2016

Deadline for Applications: 12 Noon, 25 August 2016. 

Start date: 1 October 2016 

The Plymouth University Peninsula Schools of Medicine & Dentistry are seeking to attract PhD candidates of outstanding ability to join their exciting and rapidly expanding programme of internationally-rated research and develop a programme for dental nurses to support young, first time mothers in taking care of their children’s teeth.


The research will address the national crisis in children’s oral health, especially in communities of social deprivation. Dental disease is common in children and the most common reason for children to be admitted to hospital. Children living in the most socially-deprived areas are at highest risk and the most likely to have their teeth removed under general anaesthetic.

The research team is working with the Family Nurse Partnership in Plymouth, who work with first-time young mothers. Family nurses offer intensive, structured home visits by specially-trained nurses, from early pregnancy until the child is two. The programme has worked with more than 200 families in Plymouth since it started in 2008.

The study will develop a way of working that links a dental nurse to the young mothers in the Family Nurse Partnership Programme, offering them support, encouragement and the necessary materials to protect their child’s newly-emerging teeth.  The study is being funded by The Wrigley Company Ltd.

The Studentship Advert with further details and application guidelines can be downloaded here.

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