News & Events

Wrigley Oral Healthcare Programme is proud to be silver sponsor of National Smile Month 2018

14 May 2018

As a National Smile Month sponsor for the 6th year running, the Wrigley Oral Healthcare Programme is delighted to be showcasing its commitment to protecting smiles and promoting better oral health. We understand the importance of a good, healthy smile - they create a great first impression and allow us to connect with others confidently. It’s been proven that the condition of our teeth can make a big difference to how often we smile, so it is important to keep them as clean and healthy as possible!

The campaign running from 14 May – 14 June 2018, channels positivity and promotes the true value of a smile, not only for its benefits towards physical health, but mental wellbeing too. However, our busy lifestyles mean that we are often eating and drinking on the go and not doing enough to protect our teeth afterwards, placing them at risk of tooth decay. It is our mission to help patients improve their regular oral healthcare routine between brushing through one extra simple and enjoyable step: chewing sugarfree gum after eating and drinking. 

The Eat, Drink, Think report published in 2017 by the Wrigley Oral Healthcare Programme highlights the gap between our eating and drinking habits and our oral care routine which may not be sufficient to protect our teeth against tooth decay. The report revealed that adults are eating more frequently with 83% consuming at least one snack between meals.

Therefore, when brushing isn’t an option, chewing sugarfree gum for 20 minutes after eating and drinking can help to protect teeth. Chewing sugarfree gum doesn’t just keep our breath fresh, it increases the amount of saliva in the mouth, which helps to neutralise plaque acids and wash away food and drink particles. 

By supporting National Smile Month, we not only want to highlight the importance of a healthy mouth but also have lots fun doing it!

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